Article Marketing to Promote Your Website by Robart Horiton

When people think about online promotion most of them think for SEO services, which is quiet obvious. SEO involves several tactics to promote your website, however you can achieve higher ranking with articles as well. Just you need to understand what and where to put efforts. It is still effective method to generate tremendous website traffic.
Article marketing helps to earn attention of search engines, develop credibility with the readers, improve sales turn-over, make sure of return visits, generate back links from other websites, higher search engine ranking, etc.
Informative Article V/s Ice-cream with Choco: Article writing is not a much difficult task but professional writing can help you better. As search engines follow high quality content with rich amount of information. It is like an ice-cream filled with Choco. As more people love to buy and taste it, similarly over internet most people search for this kind of content. And if you have all then your dream will become true soon.
Quality V/s Cheese Pizza: For credibility quality is more important. When you visit to any Pizza store more people love to eat cheese filled pizza, but for a quality pizza most of people visit to trusted or quality pizza shop. Similarly quality content can hit the pallet of search engines and internet users. Professional writers and web site promotion service providers keep all important points in mind and deliver the relevant plus attractive content for promotion.
Before or after you need to decide the article platform, there are several article directories to choose from including, ezine articles, squidoo, infobarrel, wikihow, and more. When you decide for article directory keep some major points in the mind.
Popularity of article directory and PR (Page Rank)
Daily active users and traffic
Search engine credibility
Back links
You can choose any one from the top ten lists of article directories or decide yourself. Almost every article directory follow above points, just their PR and regular traffic could be different. Once you decide which platform you want to use for your article marketing, now plan accordingly. Yes, planning is required if you are hiring professional writer you need to tell him/ her your purpose, about your website, targeted keywords, service or product and platform you are going to use.
Now you would ask why? It is important because every article directory follows their own format or provides some guidelines to follow. For example if you have chosen Squidoo then you should explain writer to write Squidoo lens, with other important information, the person will be able to write accordingly.
Payments and quality:
When you ask to a writer to write content for you, it might possible you get several choices. Few will be ready to write at lower cost and some will ask for higher amount. Many brilliant writers are out there, you need to find out suitable one for you. However you will follow your budget but better to give importance to quality content.
If you will pay peanuts then how you can expect high quality, there is very less chance of getting high quality article at low rate so choose your writer carefully. Pick the perfect niche writer that provides you error free valuable content.
Once you get your content just publish the article over the article directory link your targeted keywords with your website. This way you will get high PR backlink easily and more traffic will come to your website.